Tapestry’s advertising and marketing campaigns proudly showcase authentic resident photos and stories. The glowing faces you see illuminating our materials are Tapestry residents living in our various communities.
We believe this unique creative approach truly differentiates Tapestry because it portrays a genuine and realistic picture of our residents and their community experience. We understand that individuals considering living at Tapestry value our current residents’ perspectives and appreciate their honest description of what life at Tapestry is actually like.
Tapestry has had resident spokespeople or “ambassadors” for many years. In 2021, we extended our group of ambassadors by welcoming a new cohort of residents to share their experiences of life within our communities.
In March 2021, we spent a full day with our ambassadors in a stunning Vancouver location photographing and filming their stories. As we captured their compelling images, each one graciously shared their incredible histories, the influences that shaped their perspective, the passions that ignite their excitement and what they continue to look forward to as Tapestry residents.
All of us at Tapestry are inspired by their words and often moved to tears of joy and laughter by their profound insights and wisdom. Each ambassador is a shining example of what it means to “Embrace A New Age”.
Pictured with this story are images of our exceptional ambassadors. Over the next year, we cannot wait to share more about each one’s life story and experiences, in print, social media and video.
We are beyond grateful to our valued residents for generously partnering with us on a project that inspires our hearts and minds. Stay tuned for more stories about our ambassadors. Expect to be moved, enthused and ready to “Embrace a New Age” at Tapestry!